PUREMAN - Men's Hair Salon

Project Information

Client:

Details:

The PUREMAN brand is more than just haircuts and a shave, it is about developing a culture. The essence of the PUREMAN brand is to provide a place where a man can come and feel relaxed. Getting the right message on every touchpoint is important to build a strong brand and with PUREMAN every element in the shop has been considered as to how it fits in with the overall brand message. The old fashioned caramel coloured leather barbers chairs with individual LCD screens that play sports for the client in the chair through to the striking graphic on the back wall that is packed full of icon men of all time great men. More details can be found in Corporate Identity and Website or download the case study below.